Pop up Shops for Artists
Owning original art work doesn’t have to cost the earth and in turn as an artist there are many ways to share your art with the public. The formality of art galleries is simply not an appropriate venue to display many pieces and if your intended audience is not likely to enter a gallery, then that renders such a setting redundant. In an effort to put art back into the hands of normal people where it belongs, many independent art communities rely on ‘pop up’ shops to interact with the public. The benefit of a pop up shop is that you can present yourself to your target audience with minimal effort for either party. When you think about the people who will like your work you start to realise that there are specific locations where they can be found from Bristol Airport Parking to Farmers markets.
The idea of a very low cost pop up shop for artists has been pioneered by the poundshop collective (http://www.thepoundshop.org/) who support some outstanding artists, designer, illustrators , graphic designers and generally crafty folks. It allows people to find prints and designs by artists they like for very little money, some who will ultimately go on to purchase high value prints or even commission original work at a later date. The process of sharing your art at a more accessible and low cost venue is a generous act the share your art with the world but also it can be thought of as an investment which produces fans and goodwill for the future. The art world is punctuated by people like Damien Hurst and Banksy who know exactly how to market themselves but even they will tell you that it is essential that the right people see your work.
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